maxIco Utilize

Utilize the potential of culture

The Project Area employs an activity mix, which realizes the socioeconomic potential of heritage.


  • A unified heritage management system with praxis validated tools mitigates the protection-use conflict and unlocks cultural values in the Project Area.
  • Participatory and social inclusion practices build within SAGITTARIUS self-reliable communities and sparkle the interest of young people changing the landscape of heritage work across the Project Area.
  • Communication of asset values raises awareness of policy makers and the general public, mitigating thus the protection-use conflict.
  • Quality labelled products connect local heritage markets with the outer world advancing polycentric development.
  • By activating public-private-third sector alliances, heritage entrepreneurs emerge, exemplifying, how heritage is valued, protected, communicated and utilized with ecologic, economic and social profit.